so I’ve been trying to decide exactly what I want to put on my blog. It appears that most successful blogs focus on one thing 80% of the time, and throw in misc jokes, comments, etc… the other 20% of the time.

I’m very interested in social media, web 2.0, digital strategy, and web marketing. however, my hobbies are extremely varied and I focus on corporate finance during the day. social media for social media experts seems to be covered pretty well, so I’m going to focus on two things

1) Corporate Finance

2) Social Media for Average Joe/Jane

one thing I think will be helpful is to write about what is finance from a corporate perspective. yes, seems boring, but i think a lot of people out there would like to understand what finance is when working within a corporation, not when offering financial advice for corporations (investment banking: IPOs, mergers and acquisitions) or for individuals (wealth management, stock market investing, financial services).

ive given up trying to explain what I do to my parents. and i still get calls all the time from family friends for capital raising advice, which fits outside the scope of my current position but I have some experience in.so I’ll fill you in on what goes on within a finance department without giving away the specifics of my company (i don’t think they’d be too thrilled).

i’ll also focus on digital and social media for the average person. i’m amazed with the wealth of tools to help people learn about the world today, and so many people are stuck in Power Off, Unplug, Reboot or Ctrl-Alt-Delete in order to get things to work. this is of course a metaphor for the old way…i hope to enlighten those about a new way.

plus, i will of course offer random ridiculous clips and jokes, and the occasionaly rumination about life and my purusit of my 2009 and LT goals.

off to the animal shelter…